Our Founders.
FOBEA was created to challenge the traditional lettings model and give landlords a smarter, fairer way to manage property. At the heart of our business are two founders who combine strategy, innovation, and operational excellence.
"Two founders, one mission: to reinvent property management for landlords across the UK."
Founder & Managing Director
James Rogerson
With a background in property management and a passion for ethical business, James co-founded FOBEA to offer a lean alternative to the status quo. He oversees strategic growth, championing transparency and innovation at every turn.
Co-Founder & Director of Service
Matthew Rogerson
Matt brings operational know-how, ensuring the day-to-day runs seamlessly. Working closely with local agents and our contractor network, he’s all about delivering consistent quality - no matter the project’s scale.
Our Story
Born Out of Lean Thinking & Local Expertise
FOBEA was founded to truly challenge the status quo in property management - by keeping overheads low and relationships high.
When our Managing Director, James, noticed how traditional estate agencies whom pay substantial fees for their high street commercial leases, this cost was passed on to landlords with hefty fees and outdated practices - he saw an opportunity...
Together with his brother, Matt, they set out to prove that a truly lean estate agency could offer top-tier service at a fraction of the cost.
FOBEA on average increase investor's yields by 1%
LEAN Beginnings
Instead of splurging on high-street offices, we embraced co-working spaces, cutting overhead so we can pass the savings along to landlords.
Local Agents, Real Results:
We empower local agents and tradespeople who know their communities best—ensuring every property benefits from on-the-ground expertise.
"Fear of Bad Estate Agents"
We wanted a name that stands for our mission: banishing subpar service from the lettings world and delivering transparent, honest solutions to landlords and tenants alike.
What We Value
FOBEA is one of the most cost effective AST property management within the UK, offering country-wide coverage on both long term and serviced accommodation investments.
With property industry expertise of over 15 years, we can help you in all aspects of your property journey.
FOBEA are dedicated to making renting transparent, easy and quicker for both landlords and tenants helping you to manage your portfolio and ensure your long-term financial security.
01
Lean & Efficient
“We operate without the bloated overhead of high-street offices, focusing on technology and local partnerships to keep costs down and returns high."
02
Transparency
“Open communication, clear fee structures, and honest reporting keep our landlords and tenants fully informed every step of the way.”
03
Local Insight
“From letting professionals to maintenance teams, we tap into on-the-ground expertise - ensuring better outcomes for every property we manage.”
04
Innovation & Growth
“We embrace modern tools and flexible strategies to adapt to each market. Staying agile means consistently delivering better solutions for our clients.”
05
Community Care
“We collaborate with local tradespeople and contractors, boosting regional economies while maintaining personal connections with the folks who make it all happen.”
06
Customer-Centric Service
“Whether landlord, tenant or company, our priority is to create smooth, positive experiences. We’re accessible, responsive, and genuinely invested in your success.”
