The Directors behind FOBEA
Our Founders and Directors seamlessly combine digital strategy, day-to-day efficiency, and relationship building to deliver top-tier results.
By uniting data-driven strategy, streamlined processes, and continuous improvement, they ensure FOBEA consistently offers cost-effective, high-quality solutions for landlords and investors.
LEAN Beginnings
Instead of splurging on high-street offices, we embraced co-working spaces, cutting overhead so we can pass the savings along to landlords.
Local Agents, Real Results:
We empower local agents and tradespeople who know their communities best—ensuring every property benefits from on-the-ground expertise.
"Fear of Bad Estate Agents"
We wanted a name that stands for our mission: banishing subpar service from the lettings world and delivering transparent, honest solutions to landlords and tenants alike.
Our Story
Born Out of Lean Thinking & Local Expertise
FOBEA was founded to truly challenge the status quo in property management—by keeping overheads low and relationships high.
When our Managing Director, James, noticed how traditional estate agencies whom pay substantial fees for their high street commercial leases, this cost was passed on to landlords with hefty fees and outdated practices - he saw an opportunity to do better.
Together with his brother, Matt, they set out to prove that a truly lean estate agency could offer top-tier service at a fraction of the cost.
FOBEA on average increase investor's yields by 1%
What We Value
FOBEA is one of the most cost effective and leading buy to let AST property management & investment companies within the UK, offering country-wide coverage on both long term and serviced accommodation investments.
With property industry expertise of over 15 years, we can help you in all aspects of your property journey.
FOBEA are dedicated to making renting transparent, easy and quicker for both landlords and tenants helping you to manage your portfolio and ensure your long-term financial security.
01
Lean & Efficient
“We operate without the bloated overhead of high-street offices, focusing on technology and local partnerships to keep costs down and returns high."
02
Transparency
“Open communication, clear fee structures, and honest reporting keep our landlords and tenants fully informed every step of the way.”
03
Local Insight
“From letting professionals to maintenance teams, we tap into on-the-ground expertise—ensuring better outcomes for every property we manage.”
04
Innovation & Growth
“We embrace modern tools and flexible strategies to adapt to each market. Staying agile means consistently delivering better solutions for our clients.”
05
Community Care
“We collaborate with local tradespeople and contractors, boosting regional economies while maintaining personal connections with the folks who make it all happen.”
06
Customer-Centric Service
“Whether landlord, tenant or company, our priority is to create smooth, positive experiences. We’re accessible, responsive, and genuinely invested in your success.”
The Sales & Partnerships Heads
Our Head of Sales acts as the vital link between investors, developers and every stage of the sales pipeline—making sure opportunities move smoothly from first enquiry to completed deal.
Alongside, our Business Development Manager powers our white-label programme and nationwide referral network, opening new routes to market and fresh revenue streams for partners. Together they blend relationship-led selling with clear, data-backed targets to keep FOBEA growing and our clients winning.
Co-Founder & Director of Service
Matthew Rogerson
Matt brings operational know-how, ensuring the day-to-day runs seamlessly. Working closely with local agents and our contractor network, he’s all about delivering consistent quality—no matter the project’s scale.
Barbara W.
"Thank you to Fobea and the great efficiency they showed. I got my flat rented very quickly and have saved costs. James is totally professional and really cares about his customers. I recommend Fobea totally for all your property management needs. Barbara"
Anita G.
"I have been associated with Lee Fleming for two years now. Lee has always been very helpful, giving me a lot of time to take informed decisions. He goes out of his way to make the client get all possible information, and he does not stop at that, he is more than willing to lend a helping hand after the exchange or sale goes through......."
Chris L.
"James and Matthew were absolutely superb throughout the entire process - hands on, communicative and remaining entirely professional. It was a pleasure to deal with them and given they went over and above any other agent i have worked with before, i would 100% recommend their services."
Geeth P.
" I want to thank Fobea team for their great support for my purchase. They are very friendly, professional and patient. They were very helpful in answering all my queries and providing best guidance throughout the process. They are extremely dedicated and made the entire process so smooth for me. I definitely recommend fobea if you're looking for property purchase/management. Thanks once again team, for all your help and expertise on this, much appreciated :)